The advertising, marketing services and specialty media industry in the United States reached approximately $820 billion in 2008. In Canada, we estimate that spending represents an additional $40 - 50 billion.

The industry includes a diverse set of activities:

• Traditional advertising on TV and radio, newspapers and magazines and billboards
• Promotional marketing such as coupons, promotional products, sampling, loyalty programs
• Retail marketing and merchandising
• Direct marketing such as customer relationship marketing (CRM), direct mail, telemarketing, email marketing
• Sponsorship and event marketing
• Interactive and digital marketing
• Market research
• Public relations

To learn more about this industry, check out our industry reports.