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HeadquartersToronto, ONAcquiredSeptember 2022# of Employees200-300CEOPaul GaudetteFundFund IIShare

Corporate Overview

Dig Insights is a tech-enabled insights company that drives predictable brand and innovation success for many of the world’s most recognizable enterprises. Founded in 2010, Dig empowers blue-chip, global clients – across consumer packaged goods (CPG), food & beverage, retail, technology, financial services, healthcare, sports & entertainment, and more – with advanced software (most notably, its AI-driven SaaS platform: Upsiide), patented analytics, and predictive data modeling, supporting brands throughout the innovation lifecycle to translate consumer insights into market action. With research & insights experience in more than 46 countries, Dig has built a robust toolkit of quantitative, qualitative, trends, foresight, and agentic AI methodologies to deliver end-to-end, agile solutions that enable winning business strategies for clients.