Perform

Perform[cb] is an AI-powered, outcome-based customer acquisition platform that enables enterprise brands to achieve tangible, high-quality results that maximize ROAS. Under its performance-driven model, brands only pay when their desired outcome is achieved – from purchases, to installs, to form completions and more – ultimately taking marketers beyond traditional ‘impressions’ and ‘clicks’ to capture real results for brands. Founded in 2002, Perform[cb] has delivered over 1.2 billion customer outcomes, leveraging advanced machine learning and artificial intelligence models to optimize audience targeting, campaign reporting, data analytics & insights, budget allocation, fraud protection, and more. As part of its holistic solution, Perform[cb] integrates a curated partner marketplace, 24/7 compliance controls (PerformSHIELD), and expert support, giving brands transparent, scalable, pay for performance acquisition across 26+ digital channels (including mobile, social, display, pay per call, and more).