Beyond the Search Bar: How artificial intelligence is rewiring discovery and decision

Artificial intelligence is fundamentally reshaping digital discovery, from how consumers find information to how brands earn visibility and trust. As AI-driven agents, platforms, and search models increasingly decide what gets seen, traditional search funnels are disappearing. This whitepaper examines what this means for investors and operators alike, outlining the strategies, infrastructures, and leadership mindsets that will define the next generation of growth in an AI-first world.